Beverage company Diageo is set to open a new attraction and microbrewery in London, bringing life back to Old Brewer’s Yard, which first brewed beer back in 1722. ‘Guinness at Old Brewer’s Yard’ will build on the success of tourist hotspot and brewery experience, the Guinness Storehouse in Dublin, and Johnnie Walker Princes Street in …
Super Bowl resale prices rocket by more than $1,500 year-on-year
The average resale price for Super Bowl tickets has increased by more than one-fifth year-on-year ahead of this year’s edition of the NFL showpiece, according to data released to TheTicketingBusiness.com by SeatGeek. The enticing match-up between the home-market Los Angeles Rams, which will play at the franchise’s own SoFi Stadium, and the Cincinnati Bengals, returning …
Factory Mutual fail to clip Live Nation suit
A Los Angeles federal judge has ruled that the insurance company of Live Nation may need to pay for the losses incurred by the live entertainment giant, due to mass cancellations caused by COVID-19. Live Nation sued Factory Mutual Insurance Co. last year following the insurance company’s refusal to cover the promoter’s losses during the …
Moshtix partners with Audience Republic
Event marketing platform Audience Republic has announced a new partnership with Moshtix, a Ticketmaster and Live Nation Entertainment company. Venues, promoters and festival organisers will be able to use Audience Republic’s suite of marketing tools, including pre-sale registration, wait list and competition products. Fans will also benefit from organisers’ use of Audience Republic’s tools as …
Cleveland Cavaliers opens up fan experience through virtual lockers
Cleveland Cavaliers, the National Basketball Association (NBA) team, will this weekend launch its new NFT experience platform that brings digital collectibles to ticket holders. ‘My Cavs Locker’ is free and available for Cavs fans to store their NFT (non-fungible token) items. It has been created in conjunction with NFT platform, Sweet. The locker will act …
Sunderland to donate portion of ticket sales to Bradley Lowery Foundation
English League One club Sunderland AFC will donate £1 ($1.36/€1.18) from every ticket sold for the upcoming home game against Doncaster Rovers to the Bradley Lowery Foundation. The scheme has been set up to mark the return to the club of former England striker Jermain Defoe, who befriended the terminally ill young fan during his …
Welsh rugby’s Supporter Exchange goes live
The Welsh Rugby Union (WRU) Supporter Exchange, powered by Seat Unique, has gone live for buyers ahead of the opening weekend of the 2022 Six Nations Championship. The exchange is the official resale platform of the WRU and fans will be able to purchase tickets for Welsh Six Nations home games. The platform can be …
INTIX brings digital ticketing to Dubai Sevens
Australian digital ticketing provider INTIX has entered the global market through its partnership with sporting event, Emirates Dubai Sevens. The Victorian tech start-up worked with United Arab Emirates (UAE) digital wallet company, Back 9 Solutions, to provide over 85,000 digital tickets to attendees for the rugby tournament in December. The move into the digital sphere …
SOLT publication calls for more protection of London’s historic theatres
A report published by urban design specialists Publica and commissioned by Society of London Theatres (SOLT) has revealed the needs of London’s historic theatres that must be addressed, in order to continue their recovery post-pandemic. ‘A Call to Action – Securing the Future of London’s Theatres’ highlights the operational and access requirements of the theatre …
‘Pay-as-you-wish’ scheme considered for India’s historical monuments
An Indian committee has approached government agency the Archeological Survey of India (ASI), to consider introducing a ‘pay-as-you-wish ticketing’ scheme at all ticketed ASI monuments across the country. The Parliamentary Standing Committee on Transport, Tourism and Culture’s proposal noted that a minimum fee should remain in place, but the payment scheme would help to drive tourism …