TicketSmarter, a primary and secondary ticketing marketplace, has secured primary ticketing rights for teams set to be based at Future Legends Complex, as well as naming rights to the core stadium. The complex’s main venue will now be known as TicketSmarter Stadium until 2032, and can hold around 6,500 fans for sporting events and more …
MLS, NWSL and USL clubs utilise Project Admission platform
Project Admission, a platform that works with the live events, entertainment and sport industries to provide monetising features and opportunities around ticketing, has teamed up with a number of soccer teams in the US. Major League Soccer (MLS)’s Austin FC, Houston Dynamo (pictured) and Sporting KC have partnered with Project Admission, joining Minnesota United and …
London Theatre Week sees 360,000 theatre tickets snapped up
London Theatre Week 2022, which enables theatre fans to purchase tickets to top West End shows for a lower price, witnessed gross sales increase by 43% year-on-year according to organisers, discovery and ticketing platform, TodayTix Group. The promotion took place during February, with tickets available for as little as £15 ($20/€18). Theatre goers were able …
Landlord says The Leadmill will remain music venue
Occupants and management of the Leadmill, an iconic venue in Sheffield, received the news that they would be evicted from the property next year, believing that the venue would close down as a result. However, Electric Group, which bought the Leadmill in 2017 and became a landlord for Leadmill’s leaseholder Phil Mills, said that the …
Landlord says The Leadmill will remain music venue
The Leadmill, an iconic venue in Sheffield, had originally been told that it must close by the landlord, who had served them with an eviction notice. However, according to reports from the BBC, landlord Electric Group has said that The Leadmill would continue “as a special music venue”. The live music venue first opened its …
AS Roma to utilise Artificial Intelligence in ticketing strategies
Serie A club AS Roma has partnered with software company Premoneo, which specialises in developing Artificial Intelligence (AI) software, to aid in managing the club’s ticketing system. Roma will use the platform to make data-driven decisions in promotional and marketing initiatives, fan loyalty strategies and commercial activities. The software studies variables including tourist numbers in …