Melbourne (pictured) is set to receive a A$25m (£14m/$17m/€17m) boost from the City of Melbourne council to invest in events and attract visitors. The draft Budget 2022-23 is due to be released tomorrow (Tuesday), which will include a major event and festival program to encourage people to visit the Australian city, support local businesses and …
Make your event go viral with influencer marketing – Blog
You’ve planned, budgeted, and prepared for your event, but how can you get more eyes on your event? One common misconception is that it’s the number of attendees that matters. While it’s true that many attendees will bring along their connections, getting influencers to market your event is an effective way to reach a wider …
Former USGA employee sentenced to 14 months in prison for $3.3m ticket scam
A former United States Golf Association (USGA) employee has been sentenced to 14 months in prison for embezzling more than $3.3m (£2.7m/€3.2m) worth of US Open tickets. The announcement was made by US Attorney Jennifer Arbittier Williams and the US Department of Justice. Former USGA employee, Robert Fryer, was sentenced by United States District Judge …
Lancashire Cricket renews agreement with Sportsbreaks.com
Lancashire Cricket has revealed that Sportsbreaks.com has extended its agreement to remain the standalone sponsor of Thunder Cricket. Sports travel experience provider Sportsbreaks.com first sponsored the regional women’s side last year, and will also remain the official sports travel partner of Lancashire Cricket. The company’s branding will be showcased at Emirates Old Trafford via the …
StubHub reveals 25% increase in ticket sales ahead of US summer season
StubHub has revealed a 25% increase in ticket sales, compared to the 2019 US summer concert season. The ticket resale platform has said that the increase in ticket sales is attributed to the number of events this summer, which is almost double that in the same period in 2019, before the COVID-19 pandemic took hold. …
Circuit of the America launches packages ahead of US F1 Grand Prix
Circuit of the Americas (COTA), along with partner entertainment consulting firm Elevate Sports Ventures, has unveiled ticket, travel, hotel and experiential packages for the 2022 US Formula 1 Grand Prix. The circuit, which is in Austin, Texas, will hold the Formula 1 Aramco United States Grand Prix from October 21-23. The packages are inclusive of …
UEFA warns fans over unauthorised finals tickets
European football governing body UEFA has warned fans ahead of the upcoming Champions League, Europa League and Conference League finals about the dangers of purchasing tickets on the secondary market. UEFA has issued a statement explaining that tickets to the finals are sold by UEFA and are subject to strict terms and conditions which prevent …
Integration improves Imagine Dragons VIP experience
Digital Seat Media has partnered with agency RedPeg Marketing to keep VIP ticket holders up-to-date before attending the world tour of American pop rock band Imagine Dragons (pictured). Throughout the first leg of the tour in the US, the real-time fan engagement technology platform provided VIP ticket holders an Imagine Dragons VIP card via a …
Glamorgan Cricket appoints CM.com as exclusive ticketing partner
Netherlands-based cloud software company CM.com has agreed a deal to become the exclusive ticketing partner of Glamorgan County Cricket Club. Ahead of the 2023 cricket season, Glamorgan has committed to delivering an enhanced customer experience for its fan base and has selected CM.com to implement a new ticketing approach. The company’s integrated marketing and customer service platforms will be …
Live Nation launches Middle East events sustainability project
Live Nation Middle East has launched a new green initiative designed to transform sustainability standards in the region’s events sector. The live events giant’s regional division and Emirates Nature – WWF have collaborated on a programme developing guidance and best practices to enhance the sustainability of concert tours. Based on Live Nation’s Green Touring Program, …