Ticketmaster-owned Moshtix has partnered with Australian entertainment and hospitality group, Merivale.
Moshtix is set to become the exclusive ticketing partner across all venues owned by the group, as part of a long-term deal.
Merivale will utilise a suite of ticketing, reporting and marketing integrations from Moshtix across its annual calendar of general admission events.
The group’s key club nights including Lost Sundays, Ivy Thursdays, WAO, Poof Doof, Boogie and Marco Polo, will have access to an automated customer journey and specialist assistance across programmatic and paid marketing, as well as in-depth reporting data vis Moshtix Insights.
A further aspect of the partnership will be the development of collaborative data-led strategies specific for hospitality groups. Merivale will be able to use Moshtix’s API and integration capabilities to consolidate all data into a single platform.
Antony Jones, Merivale chief commercial officer, said: “To deliver on our vision to provide the best live entertainment experience possible in Australia, we need a ticketing partner, rather than just a platform.
“Moshtix demonstrated it has the technology, the team, and the industry network to help us continue to drive the Merivale night-time events’ economy forward. Their ‘boots on the ground’ experience and suite of support tools will unlock new opportunities for us and provide the Merivale team with invaluable insights to help us make informed decisions for the benefit of our patrons.”
Moshtix managing director Harley Evans added: “t’s a thrill and privilege to be working with such an iconic brand and the exceptionally talented Merivale team. They set the gold standard in night-time entertainment and continue to push the boundaries to provide the best experience to everyone who visits their portfolio of premium venues.
“A key part of the relationship will be harnessing modern technologies to better connect Merivale with patrons seeking the live entertainment Merivale is so renowned for delivering.”
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