Casino services provider Everi Holdings has acquired assets owned by venue technology business Venuetize.
The deal will see Everi, which provides land-based and digital casino gaming content and products, financial technology and player loyalty solutions, move beyond its primary sector for the first time.
In addition to expanding Everi’s addressable market into gaming-adjacent industries, with more than 185 third-party technology integrations, Venuetize is also expected to accelerate the growth of Everi’s mobile wallet and loyalty offerings with established gaming customers through an expanded array of new mobile products and integrations.
Venuetize’s clients include professional sports teams and venues from across the US major leagues, while last year it unveiled a contactless mobile application for Spectra’s more than 300 properties.
Randy Taylor, president and chief executive of Everi, said: “This acquisition will, for the first time, expand Everi’s addressable market beyond casino gaming and also perfectly aligns with our capital allocation strategy, which has delivered a track-record of success of executing on high-return accretive investments that expand our technology capabilities into new markets and new geographies.
“The complementary assets and established customer base of Venuetize being acquired together with our existing financial access and loyalty products are expected to enable further growth into additional entertainment, sports and hospitality venues and also to create new crossover marketing opportunities with our existing customers.”
Under the terms of the deal, which is anticipated to close within 30 days, Venuetize’s experienced team will join Everi.
Jon Romm, Venuetize’s founder and chief executive, said: “I am thrilled at the opportunity to bring our expertise and leading solutions to the evolving mobile landscape in gaming. The knowledge and experience that our team has gained in delivering seamlessly integrated and complex mobile-first platforms to stadiums and other venues will readily create an encompassing fabric to strengthen guest engagement across any gaming enterprise.”