Venue operator Electric Group has agreed a renewal of its long-term partnership with Ticketmaster as it opens its overhauled NX Newcastle.
The Newcastle venue, formerly O2 Academy, this week hosts its first live show since a £27m redevelopment project, with Digga D to perform. NX Newcastle can hold 2,100 for club nights and 1,550 for live shows.
Electric Group also operates London’s Electric Brixton – formerly the Fridge – and SWX Bristol.
Dominic Madden, Electric Group’s chief executive, said: “I’m delighted to renew our long-term ticketing partnership with our friends at Ticketmaster. It’s a great and easy fit and I know that we will receive the focus that is required to support our existing venue estate and the mighty new NX Newcastle.”
NX Newcastle’s launch party was held on September 23 with a club night featuring duo A1 X J1.
The deal coincides with Sam Isles being announced as senior vice-president clubs, taking over the reins of the Ticketmaster Clubs division across Europe. A 30-year Ticketmaster veteran, Isles is going back to her club roots to drive Ticketmaster’s ongoing investments in progressing technology and solutions to serve the unique ticketing needs of clubs and independent venues with innovative tools and solutions to grow their business.
Sam Isles, senior vice-president clubs international, said: “Having worked with the team at Electric Brixton for more than ten years and now SWX Bristol, we know they’re going to bring a one-of-a-kind vision to NX Newcastle. Spaces like these are the heartbeat of the live industry, a breeding ground for talent and where fans discover the artists they’ll love for decades to come. They are vital, and our mission at Ticketmaster is to provide the world-class tools and support that can empower these iconic rooms.”