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UEFA has appointed 2024 Hospitality Experience to handle the commercialisation and delivery of the official hospitality packages for Germany’s staging of Euro 2024 in what is a landmark deal for the national team football tournament.
UEFA’s appointment of 2024 Hospitality Experience, a joint venture between the Sportfive agency and event experience company Fortius, marks the first time European football’s governing body has appointed one entity for the dual roles at a European Championship.
2024 Hospitality Experience will create, promote, sell and deliver unique ticket-inclusive hospitality packages for Euro 2024.
You can read the full story on our sister site: TheStadiumBusiness.com.
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