Watford Borough Council has appointed venue operator and concert promoter, AEG Presents, to run the Watford Colosseum.
The 2,000-capacity venue is set to reopen in the English town in 2024 following an extensive programme of improvements and refurbishment.
AEG was top of the pile after a rigorous procurement process to find a new operator for the venue. The company demonstrated its ability to attract live music, comedy and dance acts to Watford, and also owns and manages more than 120 arenas, stadiums, theatres and clubs, including The O2 in London.
Elected Mayor of Watford, Peter Taylor, said: “This is very exciting news for Watford. AEG Presents has a worldwide reputation for great venues and fantastic live performances. This is a big vote of confidence in Watford and our multi-million investment in the iconic venue.
“I know how much local people have missed the Colosseum and so, like me, will be looking forward to next year. With our new partner on board and much-enhanced facilities, the Colosseum will be better than ever before, with plenty of big names and performances heading to Watford.”
He added: “Our commitment to the Colosseum’s long-term future has not only protected a vital part of Watford’s heritage and history, it also paves the way for new jobs, volunteering opportunities and a boost to local restaurants, bars and town centre businesses.”
A rejuvenated Watford Colosseum is the jewel in the crown of the Watford Borough Council Town Hall Quarter programme, which will see the regeneration of the top end of the town centre.