Live entertainment, sport, ticketing and data business TEG has acquired Left Field Live and Rugby Live.
Left Field Live and TEG have worked together since 2014 to deliver events globally, partnering with brands and clubs such as the Premier League’s Manchester United, Liverpool and Manchester City; LaLiga’s Real Madrid, Barcelona and Atletico de Madrid; Serie A’s AS Roma and Juventus, and national teams such as Brazil and Argentina.
TEG Group chief executive Geoff Jones said: “The team at Left Field Live have been great partners of ours for many years now. We have successfully collaborated to bring some of the most high profile sporting events and teams from across the globe to this country, and this acquisition marks an exciting new chapter for TEG to better serve its clients and help them grow their reach and connection to fans globally.
“TEG’s continued growth in sport will be accelerated by bringing our long term partners formally into the broader TEG Group. Sport is an exciting industry opportunity we see as a business and this announcement demonstrates our commitment to executing on that vision.”
Jones added: “This integration into TEG really formalises the way that our partnership has worked in practice for a number of years. Today’s announcement shows our focus and commitment to expand the TEG Business from our market leading position in Asia more deeply into the United Kingdom, Europe and the United States.”
Left Field Live CEO Bart Campbell said: “We have had an enjoyable and successful association with TEG for a decade now. They are a valued and trusted partner. As our businesses have grown together, forming mutual interdependencies, we have really seen our teams become one. We now have a great opportunity to further refine that and build on the quality pipeline we have secured for the future.”
The acquisitions will see Left Field Live absorbed into TEG Sport, while Rugby Live will rebrand as TEG Rugby Live. It will continue with its existing management team within TEG Sport.
Rugby Live managing director Stephen Cottrell added: “We are a small but focused group that are thrilled to now have full access to the geographical reach and support of TEG and the TEG Sport team, together with the world leading ticketing and data expertise in house, which will enhance how we can support our clients.”