Sporting events promotions company Matchroom Boxing has announced an extension to its global ticketing deal with Stage Front.
Matchroom Boxing and Stage Front first struck a deal in July 2022 to drive ticketing, hospitality and experience sales.
The partnership will now also focus on incorporating Web3 technologies and entering the metaverse with NFTs (non-fungible tokens).
“I am delighted to extend our partnership with Stage Front,” said Matchroom Sport chairman Eddie Hearn. “We are committed to providing the best value and experience to our fans, and with Stage Front, we are committed to creating unique experiences that make attending the biggest nights of the best sport in the world even more memorable.”
Vice-president of partnerships at Stage Front Tulaib Faizy added: “Stage Front is thrilled to announce our continued partnership with Matchroom Boxing. Through our collaboration, we have been able to bring world-class boxing events to audiences around the globe. We look forward to continuing this successful partnership and delivering even more unforgettable experiences to boxing fans.”
Karthik Gudlavalleti, vice-president of product at Stage Front, added: “Stage Front and Matchroom Boxing share a passion for delivering the best possible experiences to boxing fans. The partnership is built on a foundation of trust, collaboration, and mutual respect, which enables them to deliver unforgettable experiences time and time again.”
In December, One Championship welcomed Stage Front VIP as its official VIP experience partner.