Motorsport Travel Destinations, the travel packages and tour operator arm of Motorsport Events, has revealed a 40% increase in revenue for package sales to Le Mans 24 Hours compared to last year.
The weekend’s endurance motorsport event, which was won by Ferrari, marked the most successful yet for Motorsport Travel Destinations.
The increase in revenue came as the brand saw unprecedented demand for its multi-tiered accommodation options, which in turn enabled Motorsport Travel Destinations to expand its offerings even further. This resulted in a 15% rise in occupancy at the race compared to 2022.
With Le Mans 24 Hours marking its centenary edition, the operator delivered a number of new innovations including the new Platinum tier accommodation offering as part of the event’s pop-up village. The premium option broadened Motorsport Travel Destinations’ offerings alongside its Gold tier accommodation within the pop-up village site.
Further options for this year included an elevated dining experience, wine tasting through a partnership with Château Bertrand Braneyre and a Q&A with three-time Le Mans champion Allan McNish.
“While the centenary of any major sporting event is reason enough to draw visitors from far and wide, new manufacturers entering the elite hyperclass category, including Ferrari, have also led to increased interest in Le Mans 24 hours,” said Charles A. Bruner, director of Motorsport Travel Destinations.
“Ensuring our offering remains true to the spirit of Le Mans while providing some of the most exciting accommodation and hospitality offering is key to our vision for the future. The centenary celebrations provided a great opportunity to implement these innovations that we have been building to over the past 12 months. The teams’ hard work in planning and executing these changes has been nothing short of amazing. It demonstrates our ability to execute at speed and scale which sets a great foundation for future growth.”
Ahead of the event, it was expected that more than 220,000 motorsport enthusiasts would make the journey to the Circuit de la Sarthe.