DAZN Italia has announced that it has signed a strategic partnership with Vivaticket, to enable fans to purchase tickets directly from the app for football matches.
Fans will be able to purchase tickets for Serie A teams such as SS Lazio, Inter Milan, ACF Fiorentina, Bologna FC and Torino FC.
The integration of Vivaticket and DAZN will take place over several stages. At launch, fans will be able to purchase tickets through a dedicated website, which is set to be introduced in the coming weeks.
Following the initial launch phase, the integration of the Vivaticket store into DAZN will then include the ability to use a single account, make purchases with one click and experience personalised offers based on interests.
Stefano Azzi, chief executive of DAZN Italia, said: “The ticketing of football matches will soon be just a click away on our app. The close partnership with Vivaticket, a reference player for the Italian market and already a partner of important football teams, represents a unique for DAZN in the world and continues in the direction of making our platform a reference point for fans and business partners for sports leagues and teams.”
Silvano Taiani, CEO of Vivaticket, added: “The collaboration with a partner of this depth and prestige will certainly bring us great benefits, both in terms of audience, for reaching new targets, and visibility.
“The Vivaticket – DAZN pairing represents an unprecedented novelty, which will help us to be closer and closer to our customers as they live their passions. We hope this is just the beginning of a partnership that can lead to great future developments.”