Motorsport series NASCAR has partnered with Wax blockchain to launch an NFT (non-fungible token) collection, which celebrated yesterday (Sunday)’s Daytona 500 race. The NASCAR NFTs were free and only available to ticket holders for the US event. Organisers emailed around 25,000 NASCAR ticket holders to announce the launch, and provide details on how to download …
Coachella NFT collection sells for $1.4m
Coachella’s recently dropped NFT (non-fungible token) collection, which included passes for lifetime entry, collectively sold for over $1.4m (£1m/€1.2m). According to marketplace FTX.US, a week-long bidding process ended on February 11, with the final total reaching $1.4m. The US festival is promoted by AEG-owned Goldenvoice and released the Coachella Key collection in early February, which …
Granted experiential ticketing platform launches
Granted, a new experiential ticketing platform, has announced its public launch and a $3m (£2.2m/€2.6m) seed investment. The new platform will offer tickets to concerts and sporting events globally and aims to develop a secondary market offering to give artists and creators access to royalties. Granted has been designed for millennials, Generation Z concert-goers and …
Cleveland Cavaliers opens up fan experience through virtual lockers
Cleveland Cavaliers, the National Basketball Association (NBA) team, will this weekend launch its new NFT experience platform that brings digital collectibles to ticket holders. ‘My Cavs Locker’ is free and available for Cavs fans to store their NFT (non-fungible token) items. It has been created in conjunction with NFT platform, Sweet. The locker will act …
NFL set to drop Super Bowl LVI NFTs
Super Bowl LVI attendees will each receive a commemorative ticket as an NFT (non-fungible token) from the NFL to mark the occasion. This year’s mega event is set to take place on February 13 at SoFi Stadium in Los Angeles and will feature the LA Rams, playing at its home stadium, and the Cincinnati Bengals. …
Coachella to drop NFTs including a lifetime access ‘key’
Coachella fans will be able to unlock lifetime passes, art prints, photo books, digital collectibles and more with the new Coachella Collectible NFTs (non-fungible tokens). The festival has partnered with cryptocurrency exchange FTX to embark on the new venture, building an “environmentally friendly marketplace” on the Solana blockchain. The NFTs are set to drop on …
NFT ticketing deal a ‘major milestone’ for Saudi entertainment industry, says CEO
Saudi Arabia-based strategic investment company Quara Holding has announced a partnership with blockchain-based ticketing technology provider, B.A.M Ticketing. Quara Blockchain, a subsidiary of Quara Holding, will utilise the partnership to help event organisers eliminate ticket fraud and keep track of tickets sold within Saudi Arabia. Each ticket is created using blockchain and non-fungible token (NFT) …
NFL in Super Bowl build-up NFT drop
National Football League (NFL) fans will be able to remember their Super Wild Card Weekend for a long time to come, through a commemorative ticket in the form of a non-fungible token (NFT). This weekend witnessed fans at Buffalo Bills vs New England Patriots and Dallas Cowboys vs San Francisco 49ers receive a separate commemorative …
2021 year in review – November
The Astroworld tragedy overshadowed everything else in a dark month for the industry. Ten concert-goers died, with the victims ranging in age from nine to 27 years old, and 300 were injured in a catastrophic crowd crush that will undoubtedly have implications for all of the event’s stakeholders and spectators – and the industry as …
NFTs – the next big ticketing disruptor?
As 2021 draws to a close, non-fungible tokens (NFTs) are being explored by an increasing number of live event operators, right-holders and famous names, building on an established and growing presence in digital art and gaming. Unquestionably, it is an intriguing space that has already attracted numerous high-profile participants, including rapper Snoop Dogg, basketball great …