Online marketplace for premium tickets to live events, Seat Unique, has raised £7m (€8m/$9m) in a Series A funding round led by London-based Nickleby Capital. The Series A funding comes after the platform surpassed £30m in ticket sales, and the securing of partnerships with over 40 UK venues, clubs and promoters. The most recent deal …
Burnley brings in Seat Unique as premium ticket partner
Burnley Football Club has announced Seat Unique as its official online hospitality and premium ticket partner. Following the Clarets’ promotion to the Premier League, Seat Unique will exclusively power the hospitality and premium experience offering at Turf Moor over the next three years. Burnley FC have long been committed to hosting exceptional premium matchday experiences …
Seat Unique named premium hospitality provider for Jacksonville Jaguars in the UK
Seat Unique has been appointed as the official premium hospitality provider of the NFL’s Jacksonville Jaguars in the UK. The deal covers the Jaguars’ game at Wembley Stadium on October 1 against Atlanta Falcons. Official hospitality packages and premium tickets for the game will be available to purchase from tomorrow (Friday) via Seat Unique. Seat …
Saracens in Seat Unique sales partnership
Seat Unique has been named the official hospitality and premium ticket platform for Premiership rugby club, Saracens. Beginning with the 2023 season, fans can now purchase premium experiences for all home games at StoneX Stadium around the clock, thanks to Seat Unique. Saracens supporters can purchase access to The Tulip Club or The Park, which …
Welsh Rugby Union extends partnership with Seat Unique
The Welsh Rugby Union (WRU) has extended its partnership with Seat Unique until 2028. The WRU’s partnership with Seat Unique first started in October 2021 and has resulted in a boost to hospitality sales for the WRU’s hospitality business, Principality Stadium Experience (PSE). Under the renewed partnership, Seat Unique will remain the WRU’s official hospitality …
Seat Unique partners with Warrington Wolves, extends partnerships with AFC Wimbledon
Premium marketplace Seat Unique has been named as Warrington Wolves’ official online hospitality platform for the 2023 Super League season and beyond. Seat Unique will power online hospitality sales for the rugby league club through its platform, for all home games at The Halliwell Jones Stadium. Karl Fitzpatrick, chief executive at Warrington Wolves, said: “We …
Super League Triathlon taps Seat Unique for hospitality experiences
Super League Triathlon (SLT) has opted to partner with Seat Unique to deliver its hospitality experiences for its Arena Games Triathlon and Championship Series events. The partnership precedes the Grand Final of Arena Games Triathlon powered by Zwift at the Aquatic Centre, located at the Queen Elizabeth Olympic Park in London on April 8. Triathlon’s …
Seat Unique powers Fleetwood Town online premium sales
Seat Unique has been named the official hospitality and premium ticketing platform for English League One football club, Fleetwood Town. Starting with this season, the four-year deal will see Seat Unique power the club’s online premium ticket and hospitality sales for all home games at Highbury Stadium. Sam Heaney, commercial manager at Fleetwood Town, said: …
Seat Unique secures first golf deal and renews Yorkshire Cricket partnership
Premium marketplace Seat Unique has secured its first-ever golf agreement with DP World Tour and has also renewed its partnership with Yorkshire County Cricket Club. Golf fans are now able to purchase official premium experience packages for the BMW PGA Championship, the Genesis Scottish Open and the Betfred British Masters through Seat Unique’s online platform. …
Birmingham City signs up Seat Unique to power premium sales
Seat Unique will power online premium ticket and hospitality sales for English Championship club Birmingham City FC, in a three-and-a-half-year deal. Birmingham City fans will be able to purchase premium and hospitality options 24/7 through Seat Unique’s online platform. The partnership began yesterday (Thursday) and premium tickets and hospitality packages for Birmingham City’s 2022-23 home …