West End ticket prices have stabilised for the first time since before the onset of the COVID-19 pandemic, according to The Stage’s recent ticket survey. Last year, top-price tickets for productions across London’s West End saw a 20% surge in price compared to pre-pandemic. Now, The Stage has revealed that the average most expensive ticket …
Half of UK live music fans can’t afford to attend gigs – report
Customer engagement platform CM.com has launched a brand-new report summarising the results from a nationwide survey looking at the shifting attitudes and behaviours of live music fans in the UK. The Future of Live Music report finds that one in three plan to go to fewer live music events in 2023, while close to half …
Survey shows people will hunt for free events amid cost-of-living concerns
Three quarters of people expect to spend less on paid-for entertainment in the coming year due to cost-of-living concerns. The Audience Agency’s latest Cultural Participation Monitor figures show that 74% of the public agreed that they expect to do fewer paid-for entertainment and leisure activities over the next year, with 35% strongly agreeing. Some 68% …
Email remains theatre’s biggest discovery channel
Email and word-of-mouth remain the biggest discovery channels for theatre-goers, with around a half of patrons selecting them as their primary source of information. A new report from AudienceView, which surveyed more than 5,000 members of TheaterMania and WhatsOnStage’s online communities, found that 31% of respondents chose email as their No.1 discovery channel despite the …
Missing Audiences survey from Insights Alliance opens today
The Insights Alliance has begun its second wave of research for the Missing Audiences survey today (Monday), which has been designed to find out why some regular attendees may still be reluctant to return to cultural events. The Insights Alliance is a partnership between consultancy Indigo, software and consultancy provider Baker Richards and analytics business One Further. …
LIVE survey showcases continuing cancellations in 2022
British organisation LIVE, which describes itself as the collective voice of the live music and entertainment industry, has found that the perfect mixture of COVID-19 and Brexit has already resulted in a quarter of live music shows being cancelled in the first quarter of 2022. Some 26% of UK shows have already been cancelled and …
US performing arts attendance expected to surge in 2022 – survey
Patrons are expected to return to US performance-based cultural organisations in big numbers in 2022 according to a new survey. IMPACTS Research & Development analysts found that performance-based cultural organisations, including theatres, orchestras and ballets, can expect 85.9% of their 2019 attendance potential during the 2022 calendar year. That compares to a figure of just …
UK music’s ‘Christmas of misery’ already impacting 2022
The UK’s live music industry is experiencing a “devastating rise in lost income” according to a snap industry survey from trade group LIVE. The group says that up to 50% audience no-shows and widespread cancellations have created a ‘Christmas of misery’ which is set to carry into at least the opening months of 2022. The …
Report finds regular attendees reluctant to return to events
The Insights Alliance has found that frequent theatre and cultural events attendees have not yet fully returned following the Covid-19 pandemic. The Insights Alliance is a partnership between consultancy Indigo, software and consultancy provider Baker Richards and analytics business One Further. The Missing Audiences report found that less than one in three respondents did not have a …