Some 1.2 millions tickets were requested for the FIFA World Cup Qatar 2022 in the first 24 hours after applications were made available. The initial sales period started on Wednesday, with Qatari fans having the opportunity to apply for tickets for as little as QAR40 (£8/$11/€10). The World Cup will run between November 21-December 18, …
Accesso secures three-year Parks! America deal
Wild Animal Safari operator Parks! America has linked up with technology solutions provider for attractions and venues, Accesso Technology Group, in a three-year deal. Accesso’s Passport ticketing solution will be used by Parks! America across its Drive-Thru and Walkabout Adventure Zoo Animal Safari parks, supporting online ticket sales and on-site operations. Implementation of Accesso’s e-commerce …
Measuring Event Marketing Success with Data-Driven Attribution
On January 26, 2022, Google will upgrade all Google Analytics 4 properties to cross-channel data-driven attribution. What does that mean and how will it affect event marketers’ abilities to track the success of their digital ad investments? Don’t worry. It’s actually simpler than it sounds. What is Data-Driven Attribution? At the most basic level, data-driven …
Tottenham to set first with virtual venue technology
English Premier League club Tottenham Hotspur has become the first club in the UK to utilise Ticketmaster’s 3D Virtual Venue technology. Fan will be able to use the ticketing company’s technology to research the view from their seats when purchasing a ticket. The digital preview offers 360-degree views, allowing customers to compare sections in the stadium …
Industry reacts to removal of ‘Plan B’ restrictions in England
Industry figures have reacted to the news that UK Prime Minister Boris Johnson is removing ‘Plan B’ restrictions in England from Thursday next week. ‘Plan B’ constituted wearing masks inside venues, theatre and at events, and also presenting proof of vaccination against COVID-19 through a COVID pass upon entry. While these measures will no longer …
V-Varen Nagasaki to introduce unique stadium entry system
Japanese J-League Division 2 (J2) football club V-Varen Nagasaki has announced that its top-tier season ticket holders will be able to enter its home stadium, Transcosmos Stadium Nagasaki, without even showing their membership cards if they are wearing the new replica shirts, starting from the upcoming 2022 season. In the statement, the club described its …
UFC and comedy events announced for London’s The O2
UFC will be returning to London for its first international show of 2022 in March, at The O2. Tickets for the event will go on sale on Friday, February 4 via ticket platforms AXS and Ticketmaster, but those who are members of ‘Fight Club’ and have access to O2 priority will be able to purchase …
FEAT launches new guide on dealing with touted tickets
Face-value European Alliance for Ticketing (FEAT) has launched a new guide for its members and European promoters on how to deal with potential touted tickets. Launched at Eurosonic Noorderslag (ESNS) Showcasefestival and Conference this week, the guide provides simple steps on how promoters can prevent tickets from ending up in the hands of ticket touts, …
Covid passes in England to be scrapped from Thursday next week
The UK Government confirmed this (Wednesday) lunchtime that so-called ‘Plan B’ restrictions will be eased in England from Thursday, January 27, meaning COVID-19 passes will no longer be required for entering sport and entertainment venues, events and nightclubs. UK Prime Minister Boris Johnson also announced that face masks will no longer be required, but should be …
Applications for FIFA World Cup Qatar 2022 tickets now open
The FIFA World Cup Qatar 2022 ticket application phase launched today (Wednesday) with a range of prices and packages to attract local and global fans, including a special fourth category that allows local residents to secure tickets for as little as QAR 40 (£8/$11/€10). During the initial sales period which ends on February 8, fans …