Luno, a cryptocurrency platform, has partnered with London venue Koko (pictured), to host DJ shows, immersive experiences and discussions in a new event space.
The Luno is a multi-format space at the top of the venue, which is a 19th century theatre turned music venue. Koko is set to reopen April 29 after a restoration and redevelopment project over the last three years, and the Luno is set to host late-night DJ sets, digital art exhibitions and immersive events.
Talks and workshops will focus on decentralising technology, cryptocurrencies and they are changing the relationship between music, artists and fans.
The collaboration will also help develop and grow their fanbase through the use of livestreams. Users of Luno will also benefit, gaining access to events and experiences including meet and greets, ticket giveaways, queue jumps and access to one-off merchandise releases.
Sam Kopelman, Luno UK country manager, said: “Koko is a cultural institution and for decades has used its stage to put the spotlight on emerging talent as well as some of the biggest acts in the world. We could not think of a better partner for our first step into the music and entertainment space and we cannot wait to put our support behind live music in the UK after such a difficult two years for the industry.
“Every day the relationship between crypto and music grows stronger, with blockchain innovations beginning to revolutionise the industry. With Koko we look forward to working with artists and helping them realise the potential of decentralised technology, giving them greater control over their music and their futures.”
Koko has hosted performances from the likes of Madonna, Prince, Kanye West, Amy Winehouse, through to Dua Lipa and Stormzy.
Koko commercial director Set Croft added: “Koko is about celebrating 122 years of culture, whilst fiercely stepping into the future. Our partnership with Luno will allow us to be at the forefront of blockchain technology, supporting artists in new ways and providing game-changing experiences for fans. The opportunities for us to innovate together in the music and entertainment space are endless.”
Image: Sam Neil-min