Coachella’s recently dropped NFT (non-fungible token) collection, which included passes for lifetime entry, collectively sold for over $1.4m (£1m/€1.2m). According to marketplace FTX.US, a week-long bidding process ended on February 11, with the final total reaching $1.4m. The US festival is promoted by AEG-owned Goldenvoice and released the Coachella Key collection in early February, which …
Coachella to drop NFTs including a lifetime access ‘key’
Coachella fans will be able to unlock lifetime passes, art prints, photo books, digital collectibles and more with the new Coachella Collectible NFTs (non-fungible tokens). The festival has partnered with cryptocurrency exchange FTX to embark on the new venture, building an “environmentally friendly marketplace” on the Solana blockchain. The NFTs are set to drop on …
New Year’s Eve festival goes ahead despite lawsuit
Coachella promoter Goldenvoice was unable to prevent New Year’s Eve festival ‘Coachella Day One 22’ from going ahead, despite being granted a temporary restraining order against Live Nation Entertainment to prevent the sale of tickets. The temporary restraining order called for Live Nation to stop selling tickets to the event on Ticketmaster under the ‘Coachella …
Goldenvoice adds streaming capabilities through NoCap partnership
Live events promoter Goldenvoice has named digital experience platform NoCap as its preferred streaming partner across its portfolio of venues. NoCap was formed by Grammy-nominated producer and musician Cisco Adler and is a platform and promoter of livestream concerts. It also offers easy-to-use text-based ticketing technology to complement its streaming capabilities. The partnership will allow Goldenvoice …
Coachella promoter Goldenvoice signs operator deal with Empire Polo Club
AEG Presents-owned concert promoter and live entertainment company Goldenvoice has assumed operations of the Empire Polo Club in Indio, California, which is home to the promoter’s Coachella Valley Arts and Music Festival. Goldenvoice will have year-round operational control over Empire Polo Club, with the 642-acre site acting as the home of Coachella since 1999. It …