Fans are willing to travel further to attend music festivals in the US to see their favourite acts, according to data from online ticketing marketplace Vivid Seats. The data has revealed that the average distance a fan travelled between 2021 and 2022 was 433 miles. This year, Vivid Seats claimed that festival attendees will travel …
Data, revenue, fan engagement – digital ticketing at the Six Nations with Tixserve
Following five exciting weekends of rugby’s Guinness Six Nations, 370,000 Tixserve-powered digital tickets were delivered across both Twickenham Stadium, London, and the Principality Stadium, Cardiff, for fixtures against Scotland, France, Ireland and Italy. Digital match day ticketing, hospitality ticketing and car parking passes were issued via the Tixserve platform and delivered into the relevant client’s …
Concerns raised over Covid visitor data collected by UK attractions
The Natural History Museum shared visitor data with Facebook as it “hoovered up” personal details during the pandemic, according to the Telegraph. The newspaper reports that the London attraction obtained more than 700,000 sets of data with the help of the Covid-19 booking system. It shares some of its visitor information with third parties, including …
Shamrock Rovers boosts season ticket sales by 37% for 2022
League of Ireland Premier League Division club Shamrock Rovers has increased its season ticket sales by 37% for the 2022 season. Shamrock, which plays its home games at Tallaght Stadium in Dublin, wanted to bring fans back in big numbers following the pandemic and began working with Fulltime Analytics, a Dublin-based data-driven sports marketing technology …
Ticketek partners with Marriner Group
Ticketing and data insights provider Ticketek has agreed a long-term partnership with theatre company Marriner Group. Ticketek will provide Marriner Group, which is one of the largest privately-owned theatre companies in Australia, with its ticketing technology, marketing and data insights during the deal. Marriner Group is the owner and operator of numerous theatres in Melbourne, …
Lily’s data flows beyond Norway
Lily is making life a little easier for venues and promoters in Norway. She’s a piece of SaaS ‘middleware’ which helps smooth data flows between some of the biggest ticketing businesses and popular email marketing services, such as Mailchimp. Developed by Oslo-based tech company HCL Nordic, Lily is now being used by more than 50 …
Cricket Australia and TEG’s Ovation announce data partnership
Live entertainment, ticketing and technology company TEG will use its analytics business, Ovation, to merge fan data across a number of topics for Cricket Australia as part of a new wide-ranging partnership. Australia’s cricket governing body will be able to access data across ticketing, membership, merchandise and participation to create an understanding of engagement and …