Texas-headquartered cinema company Cinemark has partnered with ESPN to showcase college football games on the big screen. Following the success of last year’s programme, Cinemark and ESPN are expanding the number of locations showing the select matches. This postseason, fans will be able to watch the College Football Play-off semi-final – the Vrbo Fiesta Bowl …
Vivid Seats launches campaign focusing on 11th free ticket
Vivid Seats has launched an integrated campaign produced with creative agency 72andSunny LA, which highlights loyalty programme, Vivid Seats Rewards. Ticket marketplace Vivid Seats has launched an integrated campaign produced with creative agency 72andSunny LA, which highlights loyalty programme, Vivid Seats Rewards. The aim of the campaign is to connect Vivid Seats with the number …
ESPN renews Vivid Seats partnership
Sporting entertainment brand ESPN has renewed its partnership with online ticketing marketplace, Vivid Seats. The partnership has already spanned five years after the pair came together in 2017 to integrate ticket-buying capabilities into ESPN’s various platforms, including its website and app. Geoff Lester, Vivid Seats chief commercial officer, said: “Our partnership with ESPN will continue …