Swansea Grand Theatre has welcomed more than 33,000 visitors during the last couple of months, enticed by the venue’s 2022-23 pantomime, Beauty and the Beast. The production was so popular that ticket sales have broken previous records, and a number of customers watched the performance more than once. Visitors also helped to raise £18,473.21 (€21,000/$23,000) …
Tivoli Theatre breaks box office records with this year’s panto
Tivoli Theatre in Wimborne in the UK has seen its box office record smashed in just four days thanks to its production of Aladdin. The pantomime broke the 483-capacity venue’s box office records after its opening night. Tivoli’s previous record was held by Made to Measure’s 2018 production of Cinderella; the production company also produced …
Independent theatres fear closure due to dwindling Christmas ticket sales
As many as two in five independent theatres are worried they could close for good as Christmas ticket sales have dropped for smaller venues. According to research from services platform GoDaddy, theatres with less than 300 seats could lose more than £845m (€979m/$1bn) in ticket sales compared to pre-pandemic levels in 2019, as three in …
Accessible ticket prices to draw crowds for Christmas panto
The Kings Theatre in the UK city of Portsmouth is offering £10 ($12/€12) tickets for this year’s pantomime, with the hope of enticing crowds after a difficult few years. This year’s pantomime is ‘Cinderella’ and is set to start at the Kings Theatre on Saturday (December 3). The theatre made 16,500 seats for all 52 …
Pandemic accelerates falling panto ticket sales trend
New research from the Audience Agency has suggested that weaker pantomime ticket sales could have a potentially threatening outcome for theatres in the short and long term. The report also shows that the longer-term risk of festive sales already slowing down was accelerated by the pandemic. The Audience Agency monitors sales in more than 340 …