Skiddle, a UK-based primary ticketing outlet and online events guide, has turned to search and digital marketing agency, Click Consult, to implement a new content marketing strategy to support the outlet’s growth. The online music-event ticketing service, which has offices in Manchester, Liverpool, London and Preston, turned to Click to revamp its current content marketing …
Three Ways to Boost Event Attendance, Awareness, and Viewership with Athlete Partnerships
In today’s competitive marketing landscape, brands are constantly seeking innovative strategies to enhance event attendance, increase awareness, and maximize viewership. One effective approach gaining traction is partnering with athletes on social media to draw eyes. These partnerships offer a unique opportunity to tap into the influence, reach, and engagement of athletes, creating a powerful synergy …
Aviva secures naming rights for Factory International venue
Insurance provider Aviva has signed up as the naming-rights partner of the new Factory International arts and culture venue in Manchester, UK. Terms of the deal have not been publicly disclosed, but the Guardian reported that the multi-year deal is worth £35m. The facility, which will host a Yayoi Kusama exhibition as part of this …
TM counts on registration to avoid repeat of Swift tour sales debacle
Ticketmaster is urging fans of Taylor Swift to register their interest in tickets before they go on sale for the US singer’s newly scheduled international tour dates in an effort to avoid a repeat of the problems that scuppered initial sales on The Eras Tour. The 12-time Grammy winner has announced 50 new international destinations …
NFT-Tix banks $10K record sale for Exit NFT ticket
NFT-TiX has sold its most expensive ticket ever after a music fan purchased a high-end VIP experience for the forthcoming Exit festival. NFT-Tix received $10,690 for the NFT ticket for Serbia’s Exit Universe via smart contracts platform Avalanche. The Exit Beyond Infinite Experience Diamond ticket gives two people access to a personal host and accommodation …
Coldplay break Singapore ticket sales record
Rock band Coldplay have broken Singapore’s record for most tickets sold by an artist in one day ahead of their 2024 dates. The group added an extra Singapore date to next year’s Asian leg of the Music Of The Spheres World Tour earlier today (Monday) after all 200,000 pre-sale tickets for the four previously announced …
TM updates site after consumer privacy investigation
Ticketmaster has made a series of changes to its US website after being found to be in breach of best practice guidelines concerning consumer privacy and data collection by third-party companies. Ticketmaster acted after an investigation by the BBB National Programs (BBBNP), which oversees self-regulation programmes in areas such as advertising and marketing, was triggered …
San Diego MLS signs Legends to lead ticket sales
New Major League Soccer team San Diego MLS has signed up Legends to manage its global partnerships, premium seating and season ticket sales. According to a statement issued by the partners, Legends is working with San Diego MLS ownership and chief executive Tom Penn to formulate long-term partnerships and season ticket memberships for the club …
BookMyShow to support inaugural Indian MotoGP event
BookMyShow has been unveiled as the official ticketing platform for India’s inaugural MotoGP motorcycle-racing event later this year. The platform is inviting fans to register their interest in tickets ahead of the MotoGP Bharat event over the weekend of September 22-24 at the Buddh International Circuit in Greater Noida. Initial reports suggest that general admission …
More FIFA Women’s World Cup tickets released as resale platform launched
Nearly 250,000 additional tickets have been put on general sale ahead of this year’s FIFA Women’s World Cup in Australia and New Zealand. Football’s global governing body FIFA said that the new ticketing inventory would go on sale on Tuesday, with seats available across all 64 matches. FIFA said that it had “reviewed the available …