Emperor Group promotes reforestation drive with Mastercard

Asian chain Emperor Cinemas Group has joined with Mastercard to use ticket sales to raise money for a reforestation initiative. Emperor Group has joined Mastercard’s Priceless Planet Coalition, which is a platform that unites companies, communities and consumers in climate action and now includes more than 110 partners globally, including merchants, fintechs and banks. HK$2 …

Lukas Graham announce green battery-powered tour

Danish pop band Lukas Graham has teamed up with renewable-technology company Vestas to launch a tour that will replace carbon-emitting diesel generators with transportable batteries. The six outdoor shows, all to be held in Denmark this August, will be the first on this scale to be powered fully by renewable energy, designed to advance the …

Festival Republic introduces sustainable measures alongside Music Declares Emergency

Live Nation-owned festival promoter Festival Republic has linked up with environmental pressure group Music Declares Emergency, to bring more renewable power to UK festival sites. The initiative aims to drive grid connections to UK festivals and begin the transition of the outdoor live sector to grid power. This will help to reduce carbon emissions for …

Live Nation launches Middle East events sustainability project

Live Nation Middle East has launched a new green initiative designed to transform sustainability standards in the region’s events sector. The live events giant’s regional division and Emirates Nature – WWF have collaborated on a programme developing guidance and best practices to enhance the sustainability of concert tours. Based on Live Nation’s Green Touring Program, …

New Insights Alliance research project aims to understand attitudes around the climate crisis

The Insights Alliance has recently launched its sector-wide audience research project, Act Green, which has been designed to help build an idea of attitudes towards the climate crisis. The research project will gain an understanding of cultural audiences’ attitudes and their perception of the role of cultural organisations and their audiences in tackling issues surrounding …

Study finds music fans more likely to care about the environment

A University of Glasgow-led study has found that music fans are more likely to care about climate change than non-music fans. The new report, called Turn Up the Volume, expands on YouGov UK polling of 2,184 adults from across the UK. The study also found that music fans expect the music industry to do more …

Festival takes sustainability step with world’s largest solar carport 

The world’s largest solar carport, spanning 350,000 square metres, has opened at the Lowlands Festival in the Netherlands. Renewable energy company Solarfields worked with promoter MOJO Concerts to install the Solar Carport Biddinghuizen at the Lowlands Festival car park. The sustainable carport offers space for up to 15,000 cars, and the system provides 35 MWp …

Savills sponsors The Watermill Theatre e-tickets in sustainability drive 

The Watermill Theatre has partnered with real estate company Savills, which is set to be the regional theatre’s first e-ticket sponsor. West Berkshire’s Watermill Theatre has made the switch to e-ticketing in a drive to be more sustainable, while also providing a contactless ticketing option for audience members following the pandemic. In 2021, e-tickets account …