Viagogo has accused World Rugby of “anti-competitive” practices over the sale of Rugby World Cup 2023 tickets. The resale business, responding to criticism over the price of tickets being offered on its marketplace for next year’s tournament in France, said organisers were restricting access to fans in an attempt to control the market. World Rugby …
The Space Between appointed to drive ticket sales ahead of women’s Rugby World Cup
Sports marketing agency The Space Between has been appointed by World Rugby and New Zealand Rugby to deliver a media campaign to reach new audiences and drive ticket sales, ahead of the women’s Rugby World Cup in New Zealand later this year. The Rugby World Cup 2021 ‘Family Reunion’ digital marketing campaign launched this month, …
Rugby World Cup Sevens builds momentum with ticket dates
World Rugby has announced that tickets for this year’s Rugby World Cup Sevens in South Africa will go on sale on February 28. The three-day tournament will run in Cape Town (pictured) from September 9-11 and will feature 40 men’s and women’s teams from across the globe. Organisers hope this year’s tournament can build one …