ESPN renews Vivid Seats partnership

[ad_1] Sporting entertainment brand ESPN has renewed its partnership with online ticketing marketplace, Vivid Seats. The partnership has already spanned five years after the pair came together in 2017 to integrate ticket-buying capabilities into ESPN’s various platforms, including its website and app. Geoff Lester, Vivid Seats chief commercial officer, said: “Our partnership with ESPN will …

Daytona 500 announces SeatGeek link

[ad_1] Major US motorsport race Daytona 500 has established mobile-centric ticketing platform SeatGeek as its preferred ticket exchange partner. The iconic Daytona 500 is due to take place February 20 at Daytona International Speedway with hundreds of thousands of NASCAR and motorsport fans descending on the race track for petrol-fuelled action. Motorsport fans will be …

Learfield reveals Amplify rebrand – TheTicketingBusiness News

[ad_1] Learfield, a US collegiate sports marketing company, has rebranded its ticket and seat solutions business to become Learfield Amplify. The rebrand is inclusive of the company’s expanded offerings, which includes a new premium seat selection for football stadiums, as well as its traditional ticketing and stadium seating services. Learfield Amplify has grown from focussing …

Sage lands naming rights to Gateshead Arena complex

[ad_1] ASM Global has agreed a deal with Sage for the financial services company to take on naming rights to the new arena and conference centre development on Gateshead Quayside. The wide-ranging development, which is scheduled to open in 2024, will span 54,500 square metres and will be anchored by a 12,500-capacity multi-purpose arena. The …

Fever raises $227m in Goldman Sachs-led funding round

[ad_1] Live entertainment discovery platform Fever has raised $227m (£169m/€203m) in a funding round led by the Growth Equity business within Goldman Sachs Asset Management. The round has valued Fever at over $1bn and the company has claimed it was the largest ever funding round for a live entertainment tech start-up. While Goldman Sachs Growth led …

The Hundred continues young fan-focused approach for 2022

[ad_1] The Hundred’s success last summer, which saw over half a million tickets sold for the inaugural edition of the cricket tournament, will see organisers maintain a similar low-cost ticketing strategy for younger fans in 2022. Tickets will be available to those under 16 for just £5 (€6/$6.70), while children under five can watch the …

Denmark to lift restrictions, paving the way for live entertainment at full capacity

[ad_1] Denmark is set to remove all COVID-19 restrictions from February 1, except for testing on arrival from abroad, meaning that restrictions on live entertainment, sports and events will be stopped. At present, outdoor and indoor sporting events are able to go ahead, but attendees must present a COVID-19 passport or certificate to show proof …

MSE details plans for flagship esports venue

[ad_1] Monumental Sports & Entertainment (MSE) has announced plans for District E Powered by Ticketmaster, a new multi-purpose live-event venue next to Capital One Arena, home of the NHL’s Washington Capitals and NBA’s Washington Wizards. The space will span nearly 14,000 square feet and offer year-round immersive experiences in esports, music, event programming and community …