Experience Relationship Management (ERM) company AnyRoad has announced the closing of a $47m (£35m/€41m) Series B funding round. AnyRoad was founded in 2013 and works with a number of brands and franchises including the NBA’s Golden State Warriors (pictured), to aid the offering of experiences, and draw insights from data to connect with fans and …
Diageo to introduce new Guinness experience in London
Beverage company Diageo is set to open a new attraction and microbrewery in London, bringing life back to Old Brewer’s Yard, which first brewed beer back in 1722. ‘Guinness at Old Brewer’s Yard’ will build on the success of tourist hotspot and brewery experience, the Guinness Storehouse in Dublin, and Johnnie Walker Princes Street in …
SecuTix links up with The Guinness Storehouse as part of Diageo partnership
The Guinness Storehouse, a brewery experience and popular tourist destination in Dublin, Ireland, has partnered with ticketing technology provider, SecuTix. SecuTix will be the official ticketing technology partner for The Guinness Storehouse and will provide its S-360 ticketing engagement solution. In a multi-year agreement, this solution will also be utilised across beverage company Diageo’s Irish …