The Houston Astros Major League Baseball (MLB) team has partnered with loyalty and fan engagement platform, PointsVille, to reward season ticket-holders for their support. PointsVille’s platform enriches fan and visitors experiences through its immersive loyalty wallet, augmented reality (AR) experiences, rewards and loyalty management system. The partnership will help Astros season ticket-holders to earn, track …
Tixr named as preferred partner of American Association of Professional Baseball
Tixr has been named as the preferred primary ticketing partner of the American Association of Professional Baseball (AAPB). The ticketing platform will begin handling events for the AAPB this year as part of a multi-year deal, with the league serving as a Major League Baseball partner league. AAPB commissioner Joshua Schaub said: “Ensuring a positive …
Major League Baseball introduces StubHub as authorised ticket marketplace
Major League Baseball (MLB) and resale platform StubHub have renewed their partnership, extending a relationship that first started in 2007. As part of its new model, MLB has created authorised ticket marketplaces where fans are able to purchase and sell tickets for baseball games. StubHub has been announced as the first MLB authorised ticket marketplace. …
Cleveland Guardians launch monthly pass, celebrate 30th consecutive opener sellout
The Cleveland Guardians Major League Baseball (MLB) side has launched a new monthly pass, and has also announced that it has sold out its season opener against the Seattle Mariners on April 7. By selling out the season opener, the MLB side has sold out every home opener since Progressive Field (then Jacobs Field) opened …
SeatGeek chosen as MLB’s official ticket marketplace
SeatGeek has announced today (Monday) that it is set to become the official ticket marketplace of Major League Baseball (MLB). Not only has MLB made some changes on the field with new rules for 2023, including a pitch timer, shift restrictions and larger bases, but it has also made the decision to partner with SeatGeek …
Ticketmaster and CSM team up ahead of London MLB series
Ticketmaster and marketing agency CSM Sport & Entertainment will once again work together across ticket sales for the return of Major League Baseball (MLB) to London, later this year. The St. Louis Cardinals and Chicago Cubs are set to play in a two-game series, with the teams featuring at the 66,000-capacity London Stadium on June …
Pittsburgh Pirates add ticket surcharge for PNC Park improvements
Major League Baseball (MLB)’s Pittsburgh Pirates are set to charge fans an additional $1 ticket surcharge to fund a major expansion of the left field scoreboard at PNC Park. The local Sports and Exhibition Authority (SEA) – which owns and leases PNC Park – agreed the new surcharge at a meeting last week, according to …
FanRally to power Houston Astros’ ‘Moon Shot’ subscription service
FanRally has announced a partnership with Major League Baseball (MLB)’s Houston Astros to offer fans subscription seat reservation privileges through a ‘Moon Shot’ monthly subscription program. The deal begins today (Monday) with a home game against the Seattle Mariners and will run until the end of the regular season in early October. FanRally is a …
Tech Stack: NFT ticketing, cashless ballparks and more…
Our weekly tech round-up from the world of ticketing and associated industries… NFT-enabled festival BlockDown will be held in Sibenik, Croatia in May and is an NFT (non-fungible token)-enabled festival. The event will focus on exploring Web3 with a particular focus on the metaverse, NFts, gaming and DAOs (Decentralised Autonomous Organisation) will start to play …
Capital One cardholders gain MLB ticketing benefits through collaboration
US financial holding company Capital One has become an official partner of Major League Baseball (MLB) and a sponsor of the World Series, with customers having the opportunity to bag exclusive tickets and experiences as a result. Capital One will act as the league’s official bank and credit card partner and the presenting sponsor of …