Australian digital ticketing provider INTIX has entered the global market through its partnership with sporting event, Emirates Dubai Sevens. The Victorian tech start-up worked with United Arab Emirates (UAE) digital wallet company, Back 9 Solutions, to provide over 85,000 digital tickets to attendees for the rugby tournament in December. The move into the digital sphere …
Measuring Event Marketing Success with Data-Driven Attribution
On January 26, 2022, Google will upgrade all Google Analytics 4 properties to cross-channel data-driven attribution. What does that mean and how will it affect event marketers’ abilities to track the success of their digital ad investments? Don’t worry. It’s actually simpler than it sounds. What is Data-Driven Attribution? At the most basic level, data-driven …
V-Varen Nagasaki to introduce unique stadium entry system
Japanese J-League Division 2 (J2) football club V-Varen Nagasaki has announced that its top-tier season ticket holders will be able to enter its home stadium, Transcosmos Stadium Nagasaki, without even showing their membership cards if they are wearing the new replica shirts, starting from the upcoming 2022 season. In the statement, the club described its …
TikTok owner ByteDance acquires cinema ticketing platform
Beijing-based ByteDance, an internet technology firm, has acquired cinema ticketing platform Leyinghui Cultural Media Co and comic platform Yizhikan. ByteDance, which also founded video-centric social media platform TikTok, has purchased Leyinghui from Shanghai-based Sky City Industrial Co. Leyinghui is a service provider of films, gifts, film entertainment marketing and other services. The company covers over …
Ticketing Trends 2022: Harnessing The Digital Transformation
The pandemic marked a digital watershed moment for the event industry. Some of the world’s best sport tournaments, cultural experiences and iconic venues came back in 2021, partly thanks to the ticketing sector embracing technological change. SECUTIX chief executive Frederic Longatte (pictured bottom) and chief technology officer Marc Mazzariol (pictured top) share their views on some of …
VR concert platform closes $15m funding round
Los Angeles-headquartered virtual reality (VR) concert platform AmazeVR has closed a $15m (£10.9m/€13m) round of funding, to support the roll-out of VR live music performances. Investors in the company, which also has offices in Seoul, include Partners Investment, Smilegate Investment, Quantum Ventures Korea, ABC Partners, Everrich Group, and GS Futures, the corporate venture capital arm …
Apple customers used 30 million NFC tickets in 2021
Technology giant Apple has detailed how 30 million NFC (near field communication) tickets were presented by customers for live events and tourist attractions last year in the US and Canada alone, through the company’s Wallet app. The Wallet app is a secure digital wallet where users can keep digital credit and debit cards, boarding passes …
Vivid Seats celebrates 100 millionth ticket sale
Online ticketing marketplace Vivid Seats has celebrated the major milestone of selling its 100 millionth ticket. The operator said it has marked the occasion by donating $100,000 (£73,500/€88,200) to charity MusiCares, which helps those in music during their time of need. The latest donation means that Vivid Seats has supported MusiCares with more than $2m …
Accesso extends presence in North America
Accesso Technology Group, a technology solutions provider to the leisure, entertainment and cultural sectors, has expanded its roster with a batch of new clients. Accesso has added 15 North American operators – from casinos to theatres – to its list of clientele, with the partners utilising the Accesso ShoWare box office ticketing suite. New companies …
How to Use UTM Codes in Your Event Marketing to Boost Ticket Sales
The only way to maximize your event marketing results is to optimize your event marketing investments, but you can’t do either if you’re not effectively tracking the results of every dollar you spend. That’s where UTM codes make everything so much easier and more accurate. In simplest terms, UTM codes are snippets of text added …