Spotify has introduced a new Live Events Feed, which will replace the music streaming platform’s Concert Hub feature.
Music fans will be able to see updates from their favourite bands, artists and creators on upcoming live events.
The Live Events Feed will enable fans to discover live events near them and will be personalised to their tastes and preferences. The listings have been sourced from Spotify’s ticketing partners, including Ticketmaster, AXS, Dice, Eventbrite, See Tickets and more.
Senior director of Live Events at Spotify René Volker said: “We know how important live events are to creators and to the broader music industry, and how much live has suffered during the pandemic.
“With shows coming back, and listeners excited to see their favourite artists perform live again, we think this is the perfect time to explore new ways that Spotify can further support the industry. There’s a whole slew of folks who have been dedicated to research, designing, and developing these products over the last few quarters, and I’m really excited to finally unveil what we’ve been working on.
Product manager for live events discovery Sam Sheridan added: “We spent about two years studying the industry, its products, and its users. One of the key behaviours we see is that fans engage with artists on-platform, but then they leave to search for listings online or to even follow artists on social media for the sole purpose of staying on top of their events.
“We think the Live Events Feed is an opportunity to help close this loop. This helps ease the burden on fans, reduces the competition artists need to contend with to stand out, and creates new efficiencies around marketing.”
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