Connect&Go, the attractions management solutions and RFID technology provider, has announced the closing of a Series A funding round, which raised over $17m (£14m/€17m).
The financing was led by Financière Outremont in collaboration with holding company Carey, with Finalta Capital and Gestal injecting an additional $6m.
Connect&Go offers a cloud-based attractions management platform named Konnect, which supports all operations of an attraction. The aim is to improve the end-to-end customer journey and provide support for management.
Tara Morandi, senior vice-president of sales and marketing at Connect&Go, said: “Our growth depends directly on the satisfaction of our customers who are the best ambassadors of our platform. This is why the majority of investments are directly related to product development, innovation, user experience as well as the deployment and customer success team.”
The company also plans to accelerate its development of products and deployments in Europe, while also strengthening its presence in the US. Additionally, in partnership with the Montreal-based artificial intelligence company Moov AI, Connect&Go will invest over $1m in the launch of a forecasting and traffic management engine for attractions.
Dominic Gagnon, chief executive and president of Connect&Go, said: “One of the main pain points of our customers today, is related to managing staff and material resources. Artificial intelligence presents an exciting opportunity for attractions to not only predict traffic several days in advance, but also, to influence trends through pricing strategies and dynamic offers.”