Paris Saint-Germain fans will have the opportunity to watch their side from specially installed seats located at the edge of the pitch, thanks to the club’s partnership with Accor.
The French hospitality company’s ALL – Accor Live Limitless loyalty programme is offering fans the chance to perch in the special seats through a random draw, right next to the dugout of the Ligue 1 club.
Until the end of the season, one invitation for two people will be up for grabs for all matches at the Parc des Princes.
The new experience will be launched on February 14 at the UEFA Champions League match between PSG and German Bundesliga side, Bayern Munich.
Mehdi Hemici, chief loyalty and e-commerce officer of the Accor Group, said: “With Pitchside By ALL, the phrase ‘having a front row seat’ will actually mean something. This Accor Live Limitless members-only experience reflects our ambition to make their experience of the thing they love more intense.
“Being able to enjoy the match as close as possible to the coach, being caught up in the thick of the action, sharing the emotion of the team with every goal, every celebratory moment thanks to ALL, will make it an unforgettable moment.”
A few days leading up to each home game, a draw will be held to determine one winner per match, with the winner securing two tickets.
Football fans will also have the opportunity to join the ALL loyalty programme and earn reward points with bookings at Accor hotels, which can be used on experiences and offers including with PSG.