LA Theatre Week will enable theatre fans to watch more than 75 productions for as little as $20 (£17/€19). From yesterday (Monday) theatre-goers can now snap up tickets for LA Theatre Week, which will take place from March 13-26, at an accessible price point. According to a recent survey from ticketing provider Goldstar, only 25% …
Brixton House and Tabby Lamb launch ‘Pay-It-Forward’ ticketing scheme
Brixton House and theatremaker Tabby Lamb have come together to launch a ticketing scheme that is aimed at supporting Transgender, Non-Binary or Non-Gender Conforming people, who may not normally be able to afford to go to the theatre. The ‘Pay-It-Forward’ ticketing scheme was launched alongside Lamb’s Happy Meal show, which opened at Brixton House on …
SOLT and UK Theatre call for reintroduction of 5% VAT ticket rate
Society of London Theatre (SOLT) and UK Theatre have called on the UK Government to maintain the 50/45% rate of relief for theatres, reintroduce the 5% VAT ticket rate and include marketing spend in the qualifying costs of Theatre Tax Relief (TTR). The calls were made in the ‘Thriving Theatres’ plan, which was recently presented …
Audience Rewards celebrates $1bn worth of Broadway ticket sales
Audience Rewards, a loyalty programme for theatres on Broadway, has celebrated $1bn (£800m/€900m) worth of ticket sales. The scheme was founded in 2008 by theatre powerhouses the Nederlander Organization, Shubert Organization and Jujamcyn, as well as the Independent Presenters Network and Broadway Across America. Audience Rewards allows theatre fans to purchase tickets and earn ‘ShowPoints’ …
NTIA report shows businesses teetering on the edge in cost-of-living crisis
A report from the Night Time Industries Association (NTIA) has shown that despite glimpses of recovery following the COVID-19 pandemic, the cost-of-living crisis could deliver the final blow for some night time businesses. In the decade leading up to the onset of the pandemic in 2020, the UK’s night time cultural economy (NTCE) showed steady …
Broadway theatre owner Jujamcyn Theaters set to combine with UK’s Ambassador Theatre Group
Jujamcyn Theaters, which owns five Broadway theatres, is set to merge with International Entertainment Holdings Limited, the parent company of Ambassador Theatre Group (ATG). ATG already owns two Broadway theatres as well as more than 50 venues across the UK and Germany. President of Jujamcyn Theaters, Jordan Roth, will sit on the board as the …
SOLT data shows consistent pricing, attendances and revenues up in 2022
The Society of London Theatre (SOLT)’s 2022 sales data for its member venues, which includes all commercial West End locations and London’s major subsidised theatres, has shown that ticket pricing stayed consistent this year, despite rising costs. It is the first time SOLT has released a full set of annual figures since 2019, after …
TodayTix expands into Perth – TheTicketingBusiness News
Theatre ticketing app TodayTix has launched in Perth, following its introduction to Brisbane in October last year. The app previously launched in Melbourne and Sydney in 2019 and offers affordable tickets to shows such as Hamilton, Harry Potter and the Cursed Child, Mary Poppins and Moulin Rouge! The Musical through its ticket lottery. Brian Fenty, …
Using Beyoncé as theatre ticket inspiration
Live entertainment advertising agency Dewynters has used Beyoncé and her recent Renaissance Tour onsale as inspiration for how theatres can draw in the crowds. According to Dewynters, 77% of the British public feel that the price to see live music is too expensive. Whilst 53% said a fair price for a ticket would be £40 …
Three theatres removed from charity’s at-risk list
Theatres Trust has recently launched its Theatres at Risk Register, which features 38 at-risk theatres with three having been removed and no new additions. The charity aims to protect theatres and the register highlights theatres across the UK that are under threat of closure, redevelopment or severe decay, but have the potential to be revived. …