Justin Bieber is hoping to use his Justice World Tour to aid the fight on climate change, criminal justice reform and voter registration.
The Canadian artist is working with Propeller, a platform that allows users to gain points to support various causes, such as the environment, democracy and LGBTQ+ rights. The platform essentially rewards fans for taking action, and can either use their rewards to plant trees or towards a VIP concert experience, for example.
Fans that attend each night of Bieber’s Justice World Tour, which begins in San Diego today (Friday), will be able to enter to win a VIP ticket upgrade to watch the show, thanks to the partnership with Propeller.
Attendees will also be able to enter a competition with the chance to meet Bieber in Paris, at his Accor Arena show next year.
The singer will also use his social media and platform to raise awareness of these causes, and inspire his fans to get involved by signing petitions, register to vote, volunteer their time and donate.
Each fan will have the opportunity to increase their chances of winning by taking more action, and garnering more points through Propeller.
There will also be local action, organised by Live Free, which supports criminal justice reforms at local level.
Fans will be able to earn free concert tickets by participating in training in select cities, and volunteering to help end injustice in their communities.
Image: Lou Stejskal/CC BY 2.0/Edited for size