Blackpool’s Winter Gardens has appointed marketing agency Mediaworks to help move its online ticketing in-house.
Mediaworks will help transition the venue from Ticketmaster to create a more personal customer journey online.
Anthony Williams, sales and marketing manager at the Winter Gardens Blackpool, told news outlet Prolific North: “To be working with Mediaworks as we enter this new digital phase for us is really exciting. We wanted to work with an agency as a partner who could share their expertise and knowledge to build on our own rich history.”
He added: “Mediaworks is giving us all the tools to help take ownership of a far more personalised customer experience online, from driving awareness to upcoming shows through to ticket purchasing.
“It puts the power in our own hands, away from third party platforms, and enables us to reach a far wider range of demographics.”
Mediaworks will also look to help Winter Gardens raise brand awareness through online paid search and through social media.
Brett Jacobson, Mediaworks chief executive and founder, said: “Winter Gardens Blackpool is such an iconic name in the history of British entertainment. We’re thrilled to be working with such a famous name.
“For a venue that’s nearly 150 years old to be taking ownership of its future in this manner shows everyone that a robust digital footprint offers huge long-term commercial success.”
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