Mustard Media has helped clients sell 1.5 million tickets in 2022 according to the events marketing agency. The Manchester-headquartered firm worked with over 100 festivals, events, venues and exhibitions across 13 countries in the 2022 financial year. The 1.5 million ticket sales for clients is an uplift of 150% from the previous year’s 600,000 tickets. …
People on the move: AEG Presents, Ticketmaster Sport and more…
We round up the latest movements from the ticketing sector and associated industries… Music and live entertainment company AEG Presents has appointed Georgie Donnelly as its first head of comedy. Donnelly’s appointment is part of AEG Presents’ plan to expand beyond music, placing an emphasis on the growth of live comedy. In her new role, …
The struggle of selling tickets in 2022
Following the news of festival cancellations in the UK – most recently Leighton Live and Fife’s Breakout Festival – festival and events marketing agency Mustard Media senior strategist Rory Palmer-Rowe has said that the events industry needs to concentrate on its branding, so that people are more likely to buy into why event organisers do …
People on the move: Mustard Media, OVG360 and more…
We round up the latest movements from the ticketing sector and associated industries… Frontier Touring, which is part of the Australian music and entertainment collective Mushroom Group, and AEG Presents have reshuffled the executive and leadership structure of the Australasian concert promoter. Frontier’s executive team will consist of four members of the current leadership team …
Mustard Media benefits from UK Culture Recovery Fund
Events promoter and marketing agency Mustard Media is set to receive £167,992 ($225,568/€199,798) from the third round of the UK Government’s Culture Recovery Fund. The Manchester-based company has been awarded the grant from The Arts Council England, with more than £100m donated to 925 recipients across the sector. Over the last year, Mustard Media has …