Audience Rewards, a loyalty programme for theatres on Broadway, has celebrated $1bn (£800m/€900m) worth of ticket sales. The scheme was founded in 2008 by theatre powerhouses the Nederlander Organization, Shubert Organization and Jujamcyn, as well as the Independent Presenters Network and Broadway Across America. Audience Rewards allows theatre fans to purchase tickets and earn ‘ShowPoints’ …
